Found by the people
already looking.
Most marketing spend goes on reaching people who were never going to buy. Search is the opposite: it reaches people at the exact moment they are looking for what you sell. I build the systems that capture that demand and the campaigns that create more of it.
The part that
actually matters.
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Rank for what sells
Keyword research that targets buying intent, not vanity terms with big volumes and no customers behind them.
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Reporting you can read
A monthly report in plain language: what moved, what it cost, and what I am changing next.
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Campaigns that compound
Email and social that build an audience you own, instead of renting attention from an ad platform forever.
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Local visibility
Google Business Profile, local citations and review flow — the things that decide who gets the call in a given city.
In the box.
- Technical SEO audit with prioritised fixes
- Keyword and competitor research
- On-page optimisation across your key pages
- Google Analytics, Search Console and Tag Manager setup
- Content calendar and briefs
- Email and EDM campaign setup
- Monthly performance report with commentary
Best suited to
Businesses with something people already search for, and the patience for a three to six month horizon. Not a fit if you need leads this week — that is a paid ads conversation, and a different one.
How working together goes.
No mystery, no month-long silences. Five steps, and you can stop after any of them.
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Discovery call
20 minutes, freeWe work out what you are actually trying to fix, what you have already tried, and whether I am the right person for it. If I am not, I will say so and point you somewhere better.
You get: A clear read on whether this is worth doing
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Scope and proposal
Within 3 daysYou get a written scope: what is included, what is explicitly not, the timeline, and a fixed price. No hourly surprises, and nothing starts until you have agreed to it.
You get: A fixed-price proposal you can say no to
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Build in the open
The bulk of the projectA staging link is shared from the first week and updated as work lands. You see progress as it happens instead of waiting a month to find out we understood each other differently.
You get: A live staging URL and weekly check-ins
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Review and launch
Final weekYou go through it properly against the original scope, we fix what needs fixing, and then it goes live — with analytics connected from the first day, not bolted on later.
You get: Live, measured, and handed over with training
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Support and iterate
30 days, then optionalThirty days of support is included for anything broken or confusing. After that you either run it yourself with the training, or keep me on for ongoing work. No lock-in either way.
You get: A system you own and can actually run
Straight
answers.
How long before I see results?
Technical fixes can move things in weeks. Ranking for competitive terms takes three to six months, sometimes longer in a crowded market. Anyone promising page one in thirty days is either buying ads or lying.
Do you guarantee rankings?
No, and neither should anyone else — nobody controls Google. What I will commit to is the work, the reporting, and telling you early if a market is too competitive to be worth your money.
Can you work with my existing agency?
Yes. I have taken the technical side while an agency ran creative more than once. It works as long as everyone knows who owns what.